The Internet is dead, long live the Internet
Almost a year ago we posted a review on the Internet of things, an emerging global network of internet-connected devices and sensors, so with the end of 2013 fast approaching it seems like a good time to see how things have developed over the last 12 months and what 2014 and beyond has in store for us. In his article How the internet of things will replace the web Christopher Mims predicts that the internet will change beyond all current recognition, with the role of the web reduced to displaying content. Although the dominant ‘species’ of the internet of things is currently the smartphone, with the latest versions kitted out with sensors and apps for tracking and monitoring many aspects of our lives, wearable technology – smart watches, wristbands, glasses, even temporary tattoos – will become increasingly prevalent as personal sensors and the medium for controlling the connected devices around us.
Accompanying these developments in the available devices are significant improvements in the levels of accuracy in location tracking with versions of GPS technology, such as Apple’s iBeacon technology, that work indoors. With this increasing accuracy comes the emergence of ‘invisible’ or ‘spatial’ buttons, which according to Amber Case (Esri) are simply locations in space in which some response is triggered when a person or a device enters that space. For example, walking into or out of a room automatically turns the lights on/off, or turning on the security system when you leave home. Needless to say, the potential for using this type of technology as a marketing tool hasn’t been missed. British Airways has already launched a new campaign called ‘Look Up‘ with an interactive billboard in London informing passers-by what aircraft is passing overhead and current deals on that particular route.
Along with the changing role of the web, Mims also discusses the emergence of what some refer to as anticipatory computing, as the internet develops from simply responding to requests to anticipating those requests based on past location, actions and preferences. As with most technical innovations, there will be both benefits and costs; the benefits should mean we have much more control over the resources we use, the cost will be having to make a lot of our personal information available to make this happen.