Autonomous cars and location data privacy
Location data privacy issues continue to challenge both the providers and consumers of location based services. With news last week that Audi has become the first car maker to obtain a permit from the state of California to test autonomous or self-driving cars on public roads, the prospect of so-called robot cars on the roads and highways gets ever closer. This will not only herald a new age in car usage and traffic management, but there will also be some far reaching implications for the collection and use of personal location data. The recording and archiving of navigation histories, monitoring individual driving behaviour, potential links to social media and other online accounts, and the insatiable desire from advertising companies to know as much as they can about where we are going to and what we do when we get there, exposes a minefield of location data privacy issues (What If Your Autonomous Car Keeps Routing You Past Krispy Kreme?). As one motor industry VP of marketing commented at CES earlier in the year, ‘We have GPS in your car, so we know what you’re doing”.
US government research into in-car location services has already prompted a call for location data privacy legislation. The Location Privacy Protection Act, updated and reintroduced this year, would require all companies who provide such location based services to obtain explicit permission from their customers before collecting and reusing their personal location data. If passed the bill would also require companies to publicly disclose how the location data is being used.
Should traffic management and law enforcement authorities have access to an individual’s location data while they are on the road? Would the fear of being ‘caught’ violating road and traffic regulations make us more responsible drivers and would the prospect of safer car operation and a reduction in accidents due to the extra surveillance be sufficient to persuade us to relinquish some control over our personal location data? It will be interesting to see what the response to these data privacy issues will be when self-drive cars finally hit the roads.