Making the most of our personal location data
We have written much over the last couple of years about location data privacy concerns and potential harm in publishing too much of our personal location data, however unintentionally. Despite these concerns, having access to aggregate personal location data can reveal patterns in behaviour that may have previously gone unnoticed.
In this short video (8.32 mins), Margaret McKenna (Runkeeper) discusses some of the issues, challenges and opportunities that arise collating and analysing the volumes of personal location tracking data that fitness enthusiasts have been capturing over recent years. The insights derived from the analysis into regional and city-wide exercise patterns and motivations have the potential to make a positive impact on communities.