2015 and Beyond: Who will control the data?
Earlier this year Michael F. Goodchild, Emeritus Professor of Geography at the University of California at Santa Barbara, shared some thoughts about current and future GIS-related developments in an article for ArcWatch. It was interesting to note the importance attached to the issues of privacy and the volume of personal information that is now routinely captured through our browsing habits and online activities.
Prof. Goodchild sees the privacy issue as essentially one of control; what control do we as individuals have over the data that are captured about us and how that data are used. For some the solution may be to create their own personal data stores and retreat from public forums on the Internet. For others, an increasing appreciation of the value of personal information to governments and corporations, may offer a way to reclaim some control over their data. The data could be sold or traded for access to services, a trend we also commented on in a previous post.
Turning next to big data, the associated issues were characterised as the three Vs:
- Volume—Capture, management and analysis of unprecedented volumes of data
- Variety—Multiple data sources to locate, access, search and retrieve data from
- Velocity—Real-time or near real-time monitoring and data collection
Together the three Vs bring a new set of challenges for data analysts and new tools and techniques will be required to process and analyse the data. These tools will be required to not only better illustrate the patterns of current behaviour but to predict more accurately future events, such as extreme weather and the outbreak and the spread of infectious diseases, and socio-economic trends. In a recent post on GIS Lounge Zachary Romano described one such initiative from Orbital Insights, a ‘geospatial big data’ company based in California. The company is developing deep learning processes that will recognise patterns of human behaviour in satellite imagery and cited the examples of the number of cars in a car park as an indicator of retail sales or the presence of shadows as an indicator of construction activity. As the author noted, ‘Applications of this analytical tool are theoretically endless‘.
Will these new tools use satellite imagery to track changes at the level of individual properties? Assuming potentially yes, the issue of control over personal data comes to the fore again, only this time most of us won’t know what satellites are watching us, which organisations or governments control those satellites and who is doing what with our data.