Home > Public Domain Data > Quality Matters…

Quality Matters…

When Apple Maps was launched six years ago it was not a resounding success, by any measure. Although much of the criticism levelled at Apple focussed on the application interface and the lack of some keys features Google Maps users took for granted, for many the main issue was the quality of the map data. Apple Maps was originally delivered on a platform of third party map data, including TomTom and OpenStreetMap, with the majority of the satellite imagery sourced from DigitalGlobe. In response to the criticism, Apple vowed to do better and set off on a mission to improve the application and challenge the dominance of Google Maps.

Many application upgrades later, the map data is still not considered to be of the same quality as Google Maps. For example, zoom into a location in Queens, New York and compare the quality and range of information reported for local transport services in Google Maps compared to the same site and services reported in Apple Maps. Both Apple and Google Maps provide the number of the bus service using a particular stop but Google Maps provides more … street view data to visualise (and confirm) the location of the bus stop and better integration of supplementary traffic and transport service information. 

Queens, New York – Google Maps

The same bus stop in Apple Maps is shown at a slightly different location (further to the east along 48th Ave) and lacks the integrated street view. 

Queens, New York – Apple Maps

All that is set to change with an ambitious plan from Apple to rebuild their map data platform (see reports in TechCrunch and Medium). Taking a leaf out of the Google handbook on data collection, Apple have invested in specially equipped vans and drones, decked out with GPS, LiDAR, high resolution cameras and other data capture tools. In addition, Apple is also generating map information from anonymised iOS device data, adopting a strict ‘privacy-by-design’ methodology, to improve road network and pedestrian traffic information. 

The new in-house Apple Maps service has been available on a limited basis in California, USA for a few months now and there are plans to roll the service out to the whole USA over the next year. No word yet on when it will be available further afield.

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: